“expert knowledge”
Deirdre recalls Randy’s coordination of agencies, volunteers, and information during the Golden Phoenix disaster exercise.
JOURNALIST. COMMUNICATOR. HUMANITARIAN.
Randy
Roberson.
A voice for what matters.
I bring three decades of broadcast experience to the stories, public conversations, and critical moments that deserve to be heard.
Arizona roots.
A world of perspective.
THE PERSON BEHIND GLOBAL TRAILSExperience. With a human side.
President & CEO
Global Trails Media
MY PERSPECTIVE
Some stories need more
than a good storyteller.
They need someone who’s been there.
Clarity isn’t an abstract idea when a community is waiting for answers. It’s a responsibility.
Through Global Trails, I bring a journalist’s instinct, a communicator’s discipline, and a humanitarian’s understanding of what’s at stake.
30+
Years in broadcast news
35+
Countries of field experience
25+
Years of international work
ONE GUIDING PRINCIPLE
Make the message
mean something.
HOW I CAN HELP
Built for the moments
that need clarity.
A considered message. A well-told story.
The experience to know the difference.
Close to the story.
Closer to what matters.
01Strategic communications
Give a complex issue a clear direction. Shape the message, understand the audience, and build a narrative that holds together across every channel.
02Public affairs & crisis response
When the situation changes quickly, every word carries weight. Bring calm, accurate communication to public-facing issues and emergency response.
03Film, audio & storytelling
Take a story from the first line of a script to the final edit. Thoughtful production gives your message a voice, a rhythm, and a reason to be remembered.
04News & community media
Stay close to the people a story serves. Local reporting, radio, and digital media help communities understand the issues unfolding around them.
IN THE WORLD
On the air.
On the ground.
My work lives where people live.
In the news they rely on. In the radio
they tune into. In the issues they care about.
COMMUNITY JOURNALISMTontoTVTHE STORIES CLOSE TO HOME.Explore Tonto TV A local lens. A wider perspective.
Tonto TV / Central ArizonaRADIO & COMMUNITY
KRIMFMTHE HEART OF RIM COUNTRY.
Explore KRIM FM A place. A community. A frequency.
KRIM FM / Arizona’s Rim CountryCOMMUNICATION THAT CHANGES THINGSA story can help
A story can help
build a bridge. Literally.
$20M
A bridge project supported by video advocacy at the Arizona State Capitol.
One example of a message moving beyond the screen.
Randy RobersonPRESIDENT & CEO
MORE THAN A JOB TITLE
A journalist’s eye.
A humanitarian’s
heart.
For me, the story has always started with people. My career connects radio and television journalism with strategic communications and disaster relief.
That experience shapes how I work with you: listening closely, finding what matters, and communicating it with care.
More about RandyARIZONA ROOTS.A WORLD OF PERSPECTIVE.
TESTIMONIALS
From the people
who know my work.
Shared experience.
Lasting relationships.
“an invaluable
team member”
Enoch highlights Randy’s independent field support and communications during earthquake relief in Haiti and Japan.
“a true
humanitarian”
Kevin values Randy’s compassion, storytelling, and telemedicine experience, and would gladly work with him again.
“great integrity”
Carla recognises his remote-care tools in Romania, designed around the people who need them.
“You can
trust Randy.”
Jerry points to his care for disaster-affected people and extensive field experience around the world.
“leader for action”
David describes practical leadership in mobile medical care, water systems, and disaster communications.
Selected excerpts with brief recommendation summaries.
Read the original recommendationsLET’S START WITH A CONVERSATION
A message to shape. A story to tell.
A moment you need to get right.